Learning Objective 2 List and define the steps in the new-product development process, and describe the main

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Learning Objective 2 List and define the steps in the new-product development process, and describe the main considerations in managing this process.

The new-product development process pp. 232–39 Managing new-product development pp. 239–41

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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