Learning Objective 1 Explain how companies find and develop new-product ideas. New-product development strategy p. 232
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Learning Objective 1 Explain how companies find and develop new-product ideas.
New-product development strategy p. 232
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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