Learning Objective 3 Explain how companies identify attractive market segments and choose a market-targeting strategy. Market targeting
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Learning Objective 3 Explain how companies identify attractive market segments and choose a market-targeting strategy.
Market targeting pp. 180–86
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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