Learning Objective 4 Discuss how companies differentiate and position their products for maximum competitive advantage. Differentiation and
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Learning Objective 4 Discuss how companies differentiate and position their products for maximum competitive advantage.
Differentiation and positioning pp. 186–92
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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