Learning Objective 3 Explain how companies use customer databases in direct and digital marketing. Customer database use

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Learning Objective 3 Explain how companies use customer databases in direct and digital marketing.

Customer database use in direct and digital marketing pp. 422–26

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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