Learning Objective 4 Define the business market and identify the main factors that influence business buyer behaviour.
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Learning Objective 4 Define the business market and identify the main factors that influence business buyer behaviour.
Business markets and business buyer behaviour pp. 150–56
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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