Learning Objective 3 Describe the adoption and diffusion process for new products. The buyer decision process for

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Learning Objective 3 Describe the adoption and diffusion process for new products.

The buyer decision process for new products pp. 148–50

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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