Learning Objective 3 Describe the adoption and diffusion process for new products. The buyer decision process for
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Learning Objective 3 Describe the adoption and diffusion process for new products.
The buyer decision process for new products pp. 148–50
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Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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