Learning Objective 2 Identify and discuss the stages in the buyer decision process. The buyer decision process
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Learning Objective 2 Identify and discuss the stages in the buyer decision process.
The buyer decision process pp. 145–48
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Related Book For
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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