Learning Objective 1 Identify the consumer market and the main factors that influence consumer buyer behaviour. Consumer
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Learning Objective 1 Identify the consumer market and the main factors that influence consumer buyer behaviour.
Consumer markets and consumer buyer behaviour pp. 132–45
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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