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Go to the Strategic Business Insights (SBI) website and take the VALS survey ( ). What type

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❷ Go to the Strategic Business Insights (SBI) website and take the VALS survey

(). What type of research is being conducted – exploratory, descriptive or causal? How can marketers use this information? (Learning Objectives 2 and 3) (AACSB:

Communication; Use of IT; Reflective Thinking)

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Principles Of Marketing

Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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