Want to earn a little extra cash? Businesses use focus groups and surveys to make better marketing

❷ Want to earn a little extra cash? Businesses use focus groups and surveys to make better marketing decisions, and they might pay for your participation.

Visit and , then review the opportunities available for research participation. Find two more websites that recruit research participants. Write a brief report of what you found, and discuss the implications for companies conducting marketing research when researchers recruit participants this way. (Learning Objectives 2 and 3) (AACSB: Communication; Use of IT;

Reflective Thinking)