In a small group, identify a problem faced by a local business or not-forprofit organisation and propose
Question:
❶ In a small group, identify a problem faced by a local business or not-forprofit organisation and propose a research project addressing that problem.
Develop a research proposal that implements each step of the marketing research process. Discuss how the research results will help the business or not-for-profit organisation. (Learning Objectives 1, 2 and 4) (AACSB:
Communication; Analytical Thinking; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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