International marketing research. Identify and report the similarities and differences when conducting research in another country versus

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❻ International marketing research. Identify and report the similarities and differences when conducting research in another country versus the Australian–New Zealand market. (Learning Objective 5) (AACSB:

Communication)

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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