International marketing research. Identify and report the similarities and differences when conducting research in another country versus
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❻ International marketing research. Identify and report the similarities and differences when conducting research in another country versus the Australian–New Zealand market. (Learning Objective 5) (AACSB:
Communication)
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Related Book For
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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