The internet in marketing analytics. What impact has the internet had on how marketing analytics are conducted?
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❺ The internet in marketing analytics. What impact has the internet had on how marketing analytics are conducted? What advantages does the internet provide over traditional marketing data collection and analytical methods?
(Learning Objective 2) (AACSB: Communication; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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