Netnographic research. What might be the advantages and/or disadvantages of netnographic research over traditional survey research? (Learning

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❹ Netnographic research. What might be the advantages and/or disadvantages of netnographic research over traditional survey research? (Learning Objectives 3 and 4) (AACSB: Communication)

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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