Learning Objective 4 Describe the brand strategy companies use to build and manage their brands. Branding strategy:
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Learning Objective 4 Describe the brand strategy companies use to build and manage their brands.
Branding strategy: Building strong brands pp. 218–24
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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