Learning Objective 3 Identify the four characteristics that affect the marketing of a service and the additional
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Learning Objective 3 Identify the four characteristics that affect the marketing of a service and the additional marketing considerations that services require.
Services marketing pp. 213–18
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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