Learning Objective 2 Describe the decisions companies make regarding their individual products and services, product lines and
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Learning Objective 2 Describe the decisions companies make regarding their individual products and services, product lines and product mixes.
Product and service decisions pp. 205–13
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Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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