Learning Objective 2 Describe the decisions companies make regarding their individual products and services, product lines and

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Learning Objective 2 Describe the decisions companies make regarding their individual products and services, product lines and product mixes.

Product and service decisions pp. 205–13

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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