Learning Objective 1 Define product and the main classifications of products and services. What is a product?
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Learning Objective 1 Define product and the main classifications of products and services.
What is a product? pp. 200–5
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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