Hydrographics presents an idea for a new business in Australia and New Zealand. First, research hydrographics at

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❸ Hydrographics presents an idea for a new business in Australia and New Zealand. First, research hydrographics at

indexnew.htm>. Using the steps described in the chapter, identify relevant target markets, then develop a customer-driven marketing strategy. Describe your strategy and conclude with a positioning statement for this business.

(Learning Objectives 3 and 4) (AACSB: Communication; Use of IT; Analytical Thinking; Reflective Thinking)

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Jaydeep Patidar

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