Various companies, such as Toyota, Nissan and BMW, are introducing hybrid technology-powered cars to suit the needs

❷ Various companies, such as Toyota, Nissan and BMW, are introducing hybrid technology-powered cars to suit the needs of various target markets.

In a small group, identify the various models of hybrid cars offered in your marketplace. Discuss the likely profiles of the target markets for these vehicles. For example, do you think that BMW’s i8 is targeting a different target market from Mitsubishi Motor’s MiEV electric car? Justify your answer.

(Learning Objective 2) (AACSB: Communication; Analytical Thinking;

Reflective Thinking)