Learning Objective 5 Describe the major trends and forces that are changing the marketing landscape in this
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Learning Objective 5 Describe the major trends and forces that are changing the marketing landscape in this age of relationships.
The changing marketing landscape pp. 21–28 So, what is marketing? Pulling it all together pp. 28–30
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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