Telling and selling. Is marketing practice little more than telling and selling, while marketing science is really

❶ Telling and selling. Is marketing practice little more than ‘telling and selling’, while marketing science is really just a matter of carrying out experiments, tests, surveys and other research to help organisations sell more? Or is marketing practice truly concerned with satisfying customer needs and wants by interacting and working with the customer, and marketing science concerned with furthering this aim? One way of discussing this is to form class syndicates taking each position, armed with examples from the marketplace. (Learning Objective 1) (AACSB: Communication; Reflective Thinking)