Learning Objective 5 Explain the role of ethics in marketing. The role of ethics in marketing pp.
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Learning Objective 5 Explain the role of ethics in marketing.
The role of ethics in marketing pp. 457–60 Learning Objective 6 Discuss the need for and value of a legal compliance program in marketing.
Legal compliance in marketing pp. 460–66
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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