Learning Objective 5 Gain an overview of the public policy and ethical issues presented by direct and
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Learning Objective 5 Gain an overview of the public policy and ethical issues presented by direct and digital marketing.
Public policy issues in direct and digital marketing pp. 430–32
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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