Learning Objective 4 Describe how marketing organisations evaluate direct and digital database marketing. Evaluating direct and digital
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Learning Objective 4 Describe how marketing organisations evaluate direct and digital database marketing.
Evaluating direct and digital marketing results pp. 426–30
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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