Legal compliance. What are the key features of a compliance system? What are the benefits for a
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❺ Legal compliance. What are the key features of a compliance system? What are the benefits for a marketer of developing and managing such a system?
(Learning Objective 6) (AACSB: Communication; Reflective Thinking)
Critical thinking exercises
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Related Book For
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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