Legal compliance. What are the key features of a compliance system? What are the benefits for a

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❺ Legal compliance. What are the key features of a compliance system? What are the benefits for a marketer of developing and managing such a system?

(Learning Objective 6) (AACSB: Communication; Reflective Thinking)

Critical thinking exercises

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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