LO 14-1 Describe how to establish the approximate price level using demandoriented, costoriented, profitoriented, and competition-oriented approaches.

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LO 14-1 Describe how to establish the

“approximate price level” using demandoriented, costoriented, profitoriented, and competition-oriented approaches.


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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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