LO 8-3 Recognize the bases used to segment consumer and organizational (business) markets. The four bases used

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LO 8-3 Recognize the bases used to segment consumer and organizational (business) markets.

The four bases used to segment consumer markets are: geographic, demographic, psychographic, and behavioral.

Organizational markets use the same bases except for the psychographic one.

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Marketing The Core

ISBN: 9781260483512

8th Edition

Authors: Roger Kerin

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Question Posted: Jul 22, 2024 04:00 AM

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LO 8-3 Recognize the bases used to segment consumer and organizational (business) markets. The four bases used

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Marketing The Core

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