Locate these drinks on the perceptual map in Figure 99: (a) cappuccino, (b) beer, and (c) soy

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Locate these drinks on the perceptual map in Figure 9–9:

(a) cappuccino,

(b) beer, and

(c) soy milk.

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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