Many American consumers are purchasing hybrid automobiles even though they are more expensive when compared to compact

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Many American consumers are purchasing hybrid automobiles even though they are more expensive when compared to compact conventional cars. Automobile marketers recognize that these consumers:

a. value contributing to a greener environment

b. are economically irrational

c. are responding to global corporate pressure for social responsibility

d. would prefer an SUV

e. all of the above AppendixLO1

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Marketing

ISBN: 9780078029004

4th Edition

Authors: Dhruv Grewal, Michael Levy

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