Recently, Jason, one of the few Americans who has not registered with the Do Not Call Registry,

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Recently, Jason, one of the few Americans who has not registered with the Do Not Call Registry, received a call from a marketer suggesting Jason needed additional insurance since he had just become a father and changed jobs. Jason was shocked and very concerned about:

a. his financial situation

b. his lack of privacy

c. the marketer’s lack of cultural awareness

d. his telephone bill

e. his technological comfort AppendixLO1

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Marketing

ISBN: 9780078029004

4th Edition

Authors: Dhruv Grewal, Michael Levy

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