Many consumers are not aware of the FDA’s regulations regarding DTC advertising. The agency has a parallel program—

called EthicAd—to educate consumers and to encourage them to report violations. Search the FDA’s Web site for this program, look at the examples of correct and incorrect ads, and evaluate two prescription drug advertisements using these guidelines.

(AACSB: Communication; Ethical Reasoning; Refl ective Thinking) LO.1