Visit www.fda.gov and search for Bad Ad Program to learn more about it. What is the FDA
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Visit www.fda.gov and search for “Bad Ad Program” to learn more about it. What is the FDA asking medical professionals to look for in DTC ads and other promotional activities directed toward them? How might this program be abused by the pharmaceutical industry? (AACSB: Communication;
Ethical Reasoning; Refl ective Thinking)
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