Marketers do not segment markets they are already segmented. Do you agree with this statement? Explain
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❷ Marketers do not segment markets … they are already segmented. Do you agree with this statement? Explain your reasoning. (Learning Objective 1)
(AACSB: Communication; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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