Demographic and psychographic segmentation. Compare and contrast demographic segmentation and psychographic segmentation. Which is more useful to
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❸ Demographic and psychographic segmentation. Compare and contrast demographic segmentation and psychographic segmentation. Which is more useful to marketers? Justify your answer. (Learning Objective 2)
(AACSB: Communication; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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