Positioning strategies. Some managers say that positioning is far more important than segmentation or targeting. What is
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❹ Positioning strategies. Some managers say that positioning is far more important than segmentation or targeting. What is your view of this statement? (Learning Objectives 1, 2, 3 and 4) (AACSB: Communication;
Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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