Positioning strategies. Some managers say that positioning is far more important than segmentation or targeting. What is

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❹ Positioning strategies. Some managers say that positioning is far more important than segmentation or targeting. What is your view of this statement? (Learning Objectives 1, 2, 3 and 4) (AACSB: Communication;

Reflective Thinking)

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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