Marketing information system. What is a marketing information system? What characteristics should it possess? (Learning Objectives 1,
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❷ Marketing information system. What is a marketing information system?
What characteristics should it possess? (Learning Objectives 1, 2 and 3)
(AACSB: Communication)
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Related Book For
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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