Marketing information system. What is a marketing information system? What characteristics should it possess? (Learning Objectives 1,

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❷ Marketing information system. What is a marketing information system?

What characteristics should it possess? (Learning Objectives 1, 2 and 3)

(AACSB: Communication)

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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