Marketing analytics. Why are marketing analytics important? Are marketing analytics only applicable in the case of big
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❶ Marketing analytics. Why are marketing analytics important? Are marketing analytics only applicable in the case of big data or does the term apply to all marketing data? Justify your answer. (Learning Objectives 1 and 5) (AACSB:
Communication; Reflective Thinking)
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PALASH JHANWAR
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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