Learning Objective 5 Discuss the special issues some marketing researchers face, including public policy and ethics issues.

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Learning Objective 5 Discuss the special issues some marketing researchers face, including public policy and ethics issues.

Other marketing information considerations pp. 121–24

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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