Name and briefly describe the five product mix pricing decisions. (AACSB: Communication)

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Name and briefly describe the five product mix pricing decisions. (AACSB: Communication)

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Principles Of Marketing An Asian Perspective

ISBN: 9781292089669

4th Edition

Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan

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