NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of race fans were

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NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of race fans were female. This is an example of segmentation.

a. geographic

b. psychographic

c. demographic

d. benefits

e. behavioral AppendixLO1

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Marketing

ISBN: 9780078029004

4th Edition

Authors: Dhruv Grewal, Michael Levy

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