Within a perceptual map, a(n) represents where a particular market segments desired product would lie. a. point

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Within a perceptual map, a(n) represents where a particular market segment’s desired product would lie.

a. point of parity

b. strategic target

c. PRIZM cluster

d. ideal point

e. benefit centroid.

AppendixLO1

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Marketing

ISBN: 9780078029004

4th Edition

Authors: Dhruv Grewal, Michael Levy

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