Nathan gauged the level of exposure to his marketing campaign using the percentage of the target population

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Nathan gauged the level of exposure to his marketing campaign using the percentage of the target population exposed at least once to his advertisement, representing its

a. reach.

b. frequency.

c. relevance.

d. gross rating points.

e. return on investment.

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Jul 22, 2024 11:00 AM

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Nathan gauged the level of exposure to his marketing campaign using the percentage of the target population

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Marketing

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