Think about where the world is going in terms of technology development, the growth of social networks, video streaming, demographic changes and preferences, globalization, geopolitical change, global warming, new ways of learning, and so on. From these various sources of environmental change and uncertainty, highlight three specific forces or influences that will strongly affect GoPro. How should the company react to these environmental forces?

Nowadays, there are millions of videos on streaming and social media sites shot with high- definition, wearable cameras that show amazing moves by amateur and professional action sports athletes. It’s common to find clips of skaters pulling 1080s off a vert ramp, surfers being spit out of enormous barrels, snowboarders outrunning avalanches, and wing-suited skydivers flying through narrow canyons, all from the perspective of the stunt performer. While these videos are now found everywhere, it wasn’t long ago that such videos first appeared and racked up millions of views from captivated viewers. This video phenomenon exists largely thanks to GoPro, the company that invented high-definition wearable video cameras. GoPro’s first product sparked a revolution in the camera industry.