OBJECTIVE 1 Define product and the major classifications of products and services. What Is a Product? (
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OBJECTIVE 1 Define product and the major classifications of products and services.
What Is a Product? ( 229 – 233 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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