OBJECTIVE 2 Describe the decisions companies make regarding their individual products, product lines, and product mixes. Product
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OBJECTIVE 2 Describe the decisions companies make regarding their individual products, product lines, and product mixes.
Product and Service Decisions ( 233 – 240 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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