OBJECTIVE 3 Identify the four characteristics that affect the marketing of services and the additional marketing considerations
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OBJECTIVE 3 Identify the four characteristics that affect the marketing of services and the additional marketing considerations that services require.
Services Marketing ( 240 – 246 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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