OBJECTIVE 4 Discuss branding strategythe decisions companies make in building and managing their brands. Branding Strategy: Building
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OBJECTIVE 4 Discuss branding strategy—the decisions companies make in building and managing their brands.
Branding Strategy: Building Strong Brands ( 247 – 255 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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