OBJECTIVE 1 Describe the environmental forces that affect the companys ability to serve its customers. The Microenvironment
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OBJECTIVE 1 Describe the environmental forces that affect the company’s ability to serve its customers.
The Microenvironment ( 69 – 73 )
The Macroenvironment ( 73 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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